READING SAMPLE With the start of the new year, people are longing for spring! And even if it’s still a little while away in nature, we can already fulfil our customers’ wishes in the florist’s shop – for example with refreshing mono bouquets that bring spring into the home, with delicate flower ideas with wax that symbolise the awakening of nature, or with spring-like table decorations, which this year are all about willow. And once we have really arrived in the new season, February heralds one of the best-selling days in floristry – Valentine’s Day. Be inspired by our suggestions for merchandise set-up and flower presentations at the PoS, as well as advertising materials based on the motto ‘All you need is love’. Speaking of love: spring is also coming to wedding floristry – in the form of light and airy cuffs as a frame for elegant blooms. Cover stories: Spring awakening – flower ideas with wax More than 52 ideas for florists ‘All you need is love’ – merchandise design for Valentine’s Day Elegantly wrapped – bridal bouquets with a floral cuff Willow spring on the table
